资讯

SimTrace:在线用户建模的多模态用户轨迹生成

📅 2026-10-01 · AI导航编辑部
虚拟客户支持A/B测试、推荐系统开发等,但需要大规模、语义忠实、细粒度在线用户数据。

Virtual clients offer a cost-effective approach to support applications such as A/B testing, recommender system development, and interface evaluation. However, building them requires access to large-scale, semantically faithful, fine-grained online user trajectories. These data are difficult to obtain because proprietary logs are subject to privacy restrictions and small businesses often lack sufficient traffic. Consequently, existing public datasets either abstract away fine-grained user interaction details or preserve rich context but remain platform-specific and small-scale. To address this gap, we propose SimTrace, a framework that generates faithful, fine-grained synthetic multimodal clickstreams through a computer-use client agent that is grounded in real user trajectories and the given web environment. SimTrace anonymizes real interactions and constructs a simulated twin of the given web environment, then uses both to generate synthetic interaction trajectories. Each action is paired with its corresponding web observations and user context, yielding a shareable alternative to confidential logs for developing computer-use agent-style virtual clients. We apply SimTrace to an e-commerce setting and evaluate both its fidelity and downstream utility. SimTrace outperforms competing baselines on 7 out of 8 fidelity metrics. Models trained on synthetic data achieve performance comparable to those trained on real data on downstream tasks such as purchase prediction and recommendation. For next action prediction task, augmenting real data with synthetic data further improves accuracy by 11.0% relative to training on real data alone. We release SimTrace as an open-source package to facilitate research on online user behavior modeling.

References & Citations

Loading...

Bibliographic and Citation Tools

Bibliographic Explorer (What is the Explorer?)

Connected Papers (What is Connected Papers?)

Litmaps (What is Litmaps?)

scite Smart Citations (What are Smart Citations?)

Code, Data and Media Associated with this Article

alphaXiv (What is alphaXiv?)

CatalyzeX Code Finder for Papers (What is CatalyzeX?)

DagsHub (What is DagsHub?)

Gotit.pub (What is GotitPub?)

Hugging Face (What is Huggingface?)

ScienceCast (What is ScienceCast?)

Demos

Recommenders and Search Tools

Influence Flower (What are Influence Flowers?)

CORE Recommender (What is CORE?)

arXivLabs: experimental projects with community collaborators

arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website.

Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them.

Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs.

来源:https://arxiv.org/abs/2609.38397